Remember A-thons, when "original programming" meant making a new graphic for seven consecutive hours of Magnum PI? Or what about those all weekend long 007-A-Thons on TNT? The oh-so-dreamy, timeless hours of Moonlighting-A-Thons on Lifetime, or the bumbling but lovable Columbo-A-Thons on A&E, or even the Xtreme Celebrity Bowling-A-Thons on ESPN4?

That well established historical legacy of A-Thons is precisely what we’re capitalizing on  to launch asthmatickitty.com’s newest feature: The SIDEBAR. Simply put, the sidebar is a place where our very own artists, friends, and arch-enemies will post reviews, thoughts, and diatribes, all on a regular or not-so-regular basis. These range from observations, like John Ringhofer’s Airport Muzak Log; to music, like Michael Kaufmann’s loving unwrapping of Dabrye’s Two/Three; to Rafter’s risky but rewarding theater-hopping.So what a better way to launch than day after day of sidebar update! This week, expect daily updates on the sidebar, including Johnny Bob’s game-by-game commentary on the strange, niche phenomena known as the "World Series." Raymond Raposa of the Castanets will ramble beautifully through the bushes of his current musical brush, and we will introduce our Blogger Hometown Reviews. And More!

And in case this whole "record label" thing doesn’t work out, we think we can sell the sidebar as a dotcom to Google in 3 years for 1.7 billion – exactly .1 billion dollars more than they paid for YouTube. Invest/divest now. In the meantime, pull out the ole Cheetos from the shelf, the seven day old generic Cola from the fridge, and cuddle up to warm phosphorus glow of the sidebar…